5 Must-have Instagram Editing Tools

Our Favorite Instagram Tools

This year, Instagram celebrated its tenth anniversary! During its lifetime the app has amassed over 1 billion active monthly users, making it the largest active user platform in the world. Originally rising to popularity as a result of its emphasis on aesthetic appeal, Instagram’s picture-perfect content has led users and marketers alike to become more creative and unique in what we share.

Captivate users with these 5 must use tools:

• VSCO

VSCO offers over a hundred filters to choose from that help busy marketers apply gorgeous edits in seconds. VSCO helps your brand’s Instagram be twice as efficient and flawless by offering an editing studio that allows users to manipulate specific elements such as contrast, tone, highlights, and saturation. What really sets VSCO apart from most editing apps, is the platform doubles as a social media site. So, we highly recommend posting your edited content to both Instagram and VSCO to increase brand awareness if applicable.

• Instasize

Remember when Instagram only allowed square posts? And, while Instagram has grown to allow larger ratio photo posts, profiles still retain their square only visual: enter Instasize. Instasize originally started as a cropping app in 2012, but it grew to become an app for editing engaging, visual content as Instagram grew its capabilities. Now, the editing tool offers a Standard and Premium package. The Standard package includes features like color editing, original filters, and video editing. The Premium package, which charges $4.99 a month, provides 100+ filters, 80+ unique borders, beauty perfecting tools, and even tips from popular influencers and content creators. Today, Instasize has over 500,000 social content creators using the app to perfect their pics every day.

• Canva

Canva is an editing tool that every marketer and content creator should know thanks to its versatility and easy to use functionality. Available on both web and mobile devices, this application offers templates for posters, presentations, social media graphics, and other visual content. It provides a platform of unique fonts and trendy illustrations to give your content advantage over your competition. And, for added help, Canva hosts a blog and design school to help new users navigate digital media content creation.

Pro Tip: For large digital marketing firms, we recommend upgrading to Pro status which allows your team to access customizable brand kits, built-in workflows for approval, control over member visibility on projects, and 24/7 tech support. Check out our previous blog on the benefits of Canva Pro.

• Snapseed

Conducting business on Instagram is all about visual engagement. More often than not, failing to meet the standard of visual professionalism can lose major sales for a company. If your brand needs that photoshop finish, but you want to avoid the hassle of navigating a complex editing software, Snapseed is for you! Did we mention it is 100% free of charge? With over 29 easy-to-use advanced editing tools and filters, your company can make posts that professionally encapsulate your brand image.

• Boomerang

With video and animation being king, now is the time to make your Instagram feed come to life by utilizing the Boomerang application. Boomerang was originally created by Instagram to produce mini-videos called “gifs” to make moving visual content.  The app takes 10 images (typically from a series or a recorded video) that you upload and stitches them together to create a short, dynamic, looping video. Your followers are going to love these attention-grabbing images to their otherwise stagnant flow of images.

Don’t fall into a routine of boring lifeless posts — take our advice and use these amazing editing tools to make your Instagram posts as charismatic as your business. Use those filters; add a splash of animation; watch those guidance videos. Your brand’s Instagram presence will level up before your eyes. The more unique detail and colorful professionalism you put into your brand’s Instagram, the more customers and followers will flock to your brand. Be creative and have fun!

Looking for a little more help to push your Instagram to the next level? Contact Emily Martin Communication and Events. We’ve helped countless accounts upgrade their Instagram aesthetic, gain followers, and build engagement.