7 Tips for Maximizing Your Brand’s LinkedIn Profile
As our world continues to globalize through technology, businesses everywhere need to make sure that their brand and profile is available for clientele to access. Making sure the correct information is in the world is half the battle, but going the extra mile to make your online professional profile its best, will help make your brand stand out from the rest!
Here are our 7 tips for maximizing your brand’s LinkedIn profile:
Mind the Details
It’s important that modern businesses stay on top of their online profiles. When you create a LinkedIn for your brand, it is your opportunity to present your values and goals in an appealing manner. You want your current followers to feel welcome to interact with you or new followers to understand what your brand offers at a glance. Don’t leave careless grammar errors, misinformation, or low-quality photos. You want followers and potential partners to find your page looking up-to-date and as dynamic as your brand. Put in the time and effort now and watch it pay off in the long run!
Use a Brand Logo
Your profile picture is the first thing people see before they decide if they want to engage with your company online. Using an originally designed brand logo, as we suggest you use on all your social profiles, is the best way for business pages to create familiarity between a business and its customer. Think of the familiarity that the swish of Nike or the golden arched “M” of McDonald's presents.
Pro Tip: Make your logo using Canva (we use Canva Pro for everything and love it) or consider calling a graphic designer – whatever you decide, make sure it's memorable!
Make Time to Tell Your Story
The summary section in your profile is your opportunity to virtually tell your brand’s story and give a little history of the dream that sparked the success today. As we continue to be socially distant, try to be as authentic and natural as possible to appeal to your audience and project your company values. Include some big picture ideas and future goals to help followers visualize where you see your brand in the coming years.
Fill Out All the Fields
Don’t ghost your customers with a blank or empty profile. Be sure to have filled out all the available fields in your profile making it easy for followers to get in touch with you, see your products or feel confident they found the right company. Some key places to be sure to fill out are:
URL. Make sure people can find your business’ website by including the URL on your company page.
Address. Make sure this is up-to-date.
HQ Country. Is your brand global? Indicate on your page where your headquarters is located.
Industry. Another key piece of information that people will want to know at first glance.
Company size. Let people know how many employees your business has.
Take a Look at Your Competition
LinkedIn publishes an annual list of the 10 best Company Pages. Visit every one of those profiles and study how they’ve optimized their pages, especially if they’re direct competition.
Create Posts & Build Engagement
Although LinkedIn might not seem as social as Instagram, there are many opportunities to engage with followers and build engagement. Creating posts that detail a new accomplishment or philanthropic partnership are great examples of posts to share with your followers.
Pro Tip: We encourage companies to delegate employees to build their brand’s “LinkedIn Elevate” page which allows employees to contribute relevant news and personal experiences onto the company LinkedIn page in a professional blog format. Not only does LinkedIn Elevate give your employees a greater voice within the company, but studies show employee testimonials generate more than double the amount of page engagement.
Engage as a Company by Joining Communities
A recent addition to LinkedIn’s lineup of features for businesses is the ability to follow topic-based communities on the platform. By choosing up to three communities with relevant hashtags, you’re able to view and comment on updates related to those hashtags. LinkedIn will even send you notifications when a topic is trending in your community so you can join the conversation.
Pro Tip: Change your selections at any time, and try out a few hashtags to see which categories work best for your brand.
Hopefully, these 7 easy tips will help you revitalize your brand’s Linkedin profile to impress followers and generate buzz. Now, more than ever, it is important to put your best foot forward online and showcase your company’s digital branding skills. If you are still struggling, Emily Martin Communications and Events is always here to help.