6 Quick Tips for Finding Your Brand’s Online Aesthetic
Branding Your Company Online
If your company has been struggling with figuring out how best to “brand” online, you’re not alone. Taking the time to ensure that you have a consistent, high-quality aesthetic online is an important part of social media marketing. That’s why we’ve listed our 6 quick tips to help you find your brand’s online aesthetic.
Post what you know
Ultimately, your business should be putting out content that interests you. If you’re passionate about something, that will translate into each of your posts online. Your brand will be successful if you put your enthusiasm and passion into everything you write and create.
Pick a color scheme or two
If you haven’t already, choosing a main gradient of colors can be beneficial to maintaining your online aesthetic. You don’t have to stick with one color forever, but using a few similar colors or color schemes will improve the flow and quality of your social media profile.
Use the same editing apps on every post
Using a consistent editing app or website definitely has its perks; you learn about the nuances of the editor, while also getting to create beautiful and unique designs to set you apart from competitors. For some of our favorite editing apps, check out our blog post, “5 Must-Have Instagram Editing Tools.”
Proofread every caption
Make sure you are constantly reading and re-reading your captions or blog posts (not just to catch any spelling or grammatical errors) so you can make sure each post sounds like the same person wrote it. If every post is different and sounds disconnected, your business will have trouble branding itself as one cohesive team.
Use the same few fonts on blog posts
If you’re a blogger using Squarespace, Wix, or WordPress, it’s important to remember that neatness is a big thing. Having the same fonts used repetitively can help readers digest information quicker, but also plants you in their brain when they think about a certain cute website with matching fonts all over it.
Format posts as similar as possible
If you are thinking about posting to Instagram, formatting pictures and videos to match your profile (and feed) is very important. You want scrolling to be a smooth, easy experience so new followers will remember your style and aesthetic.
Hopefully, you can start branding your company in a way that not only appeals to you, but to thousands of other people online as well. If you’re having trouble finding where to start on your business’s online marketing journey, Emily Martin Communications & Events offers many services to help you reach your social media goals.