5 Essential Writing Tips on Finding Your Company’s Voice

How to Find Your Voice Online

Creating content can be difficult for some, especially when your writing represents your entire business. Since things have mostly shifted online in recent years, it is essential that you think about how best to find your company’s voice (and how to share that virtually). We can help you start your company in the right direction; in fact, we came up with the top 5 tips to help you find your company’s voice.

  • Write as you speak

The best way to find your voice online is to write as you would speak. You want to find a balance between professionalism and friendliness. That way, you show your readers that you’re competent but also open to talking through your ideas with anyone and everyone. 

  • Be concise and efficient

It’s best to keep your writing as efficient as possible, which means removing any “fluff” or unnecessary words/phrases that don’t provide the reader with any information. It can get boring if you drone on and on with no end in sight, so to keep your readers listening to your company, be short but memorable. Simplify. 

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  • Read and re-read

Make sure you’re always checking for any spelling mistakes, or using a Google extension to check your grammar. We love the extension Grammarly which is fabulous! There’s nothing worse than publishing your writing with a bunch of mindless errors throughout it. Not only does it appear lazy, but it also takes away from the true voice of your company. 

  • Have a call to action

At the end of the day, your company should be writing to influence your readers to care about what you do. You want to push them with a call to action so they act on your words, not just read them. 

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  • Take pleasure in what you do

If you’re having fun writing and creating content for your company, then there’s nothing else you really have to do! Your readers will appreciate the effort you put into your work, and hopefully, your enthusiasm carries into the words you type.

In summary, it’s important to remain professional and consistent with your company’s content. While writing may come naturally to some, others may need a little extra help and encouragement to improve their writing skills online. If you’re still struggling to find your company’s voice in writing, Emily Martin Communications & Events is here to guide you through the process and help you succeed. 

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