5 Reasons Influencer Marketing Trends are Dominating 2020
If you haven’t considered adding influencer marketing to your arsenal of marketing this year, you’re missing out. Here’s why:
In the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. And, according to a study, influencer marketing is set to become a $10 billion market by 2020.
Micro-influencers, someone who has an audience within the follower range of 2,000 followers up until about 50,000 followers on a particular social media channel, overtake top-tier talent and 61% of consumers say they produce the most relatable content.
92% of consumers want brands to make ads feel like a story. With influencer marketing, your brand can narrate the story in a manner and language that your audiences best understand - driving emotional engagement and resulting in performance.
Understanding where your audience is on social media is key. With Instagram stealing 74% of the show on social media followed by Twitter with 51%, knowing what your key platforms are based on your demographic is necessary. Also, keeping an eye on the up-in-coming trends like Pinterest, making a comeback with more than 250 million users a month, and TikTok’s growing popularity with Generation X can keep you ahead of the game.
Knowing the type of content to share can give you an edge. We all know video is king, but have you been implementing it into your marketing tactics? Live videos of influencers engaging with your brand’s product has shown to provide the highest ROI. Motion contents like gifs, stop motions, cinematography and story capabilities create visual content that grab your audience’s attention. Did you know videos get 135% more organic reach than images and users spend three times as more time watching live videos!
If you aren’t in the influencer game, you’re missing a huge chance to create a brand story that captures audiences and boosts your bottom line.