5 Helpful Tools to Track Your Social Media Success

5 Helpful Tools to Track Your Social Media Success

Running a social media account is harder than you think. Between gaining followers, creating partnerships, and deciding what to post every day, it can be difficult to keep track of everything. We’ve compiled a list of our favorite social media tools to help you stay organized, track your goals, and determine how successful your business is doing online.

• Followers App

  If you or your business uses Instagram at all, then we don’t need to tell you how important it is to keep track of your followers. Whether you want to know who’s not following you back, who has recently unfollowed you, or who’s blocking you, the Followers app has you covered.

• Bitly 

  It’s important to be as concise and efficient as possible in any business, especially when there can be character limits. Bitly makes all your business’ URLs as short as possible. We love how easy it is to track audience interactions with their website, and we use Bitly with every post we make. Not only will your existing audience appreciate the readability of your posts, but you can be sure to maximize your strategy by seeing what’s working and what’s not: what’s getting clicked most.

• Sprout Social

  Sprout Social is one of those tools that can do a lot at once without needing to pay a huge price for each individual component. Tracking Facebook, Instagram, Twitter, and Pinterest activity is easy and intuitive. It’s a great tool for tracking hashtag activity and performance. With only 30 hashtags per post, you want to make them count. And, if you’re looking for a social media tracker to easily compare your business to competitors and track the most specific details, Sprout Social is the tool for you.

• Google Analytics

  Google Analytics has the ability to track and record website traffic, which is extremely useful information. You can see your audience’s behavior activity and even track where viewers are going once they get onto your business’ website. It’s a perfect tool to help inform your social strategy and get ahead of the competition.

• Insights and analytics

  Did you know that there are insights and analytics available on each stand-alone social media platform? Facebook, Twitter, Instagram, and more have their own unique and intuitive analytics right under your nose. Each platform offers recommendations that can show you the best times to post, what gets the most views, age demographics, and other useful details to help inform your strategy.

At the end of the day, choosing the right analytical tools to have at your disposal is going to be the catapult that pushes you ahead of your competitors. At Emily Martin Events, we offer our clients the possibility to expand and improve their social media presence with ease and fluidity. Social media doesn’t have to be scary; it just takes time and a little bit of help.