5 Biggest Ways COVID-19 Has Changed the Way We Communicate Online

As COVID-19 spreads throughout the world, countless companies faced changes they never could have imagined. For small businesses especially, communicating with customers no longer proved as easy as before. The current social distancing regulations in place mean less in-person communication, and in turn, a huge emphasis has been placed on virtual marketing.

And, with every company scrambling to make the shift to social media marketing, here are the 5 biggest ways that COVID-19 has changed the way we communicate online: 

• Taking the conversation to a virtual platform

  Now that in-person events are restricted by social distancing, virtual gatherings have taken their place. The best simulations for group conversations are provided by applications like Instagram Live, Zoom, Facebook Live and Google Meet. We may not be together physically, but that doesn’t mean we can’t still enjoy virtual wine tastings or cooking demos.

• Having a social media presence is a necessity 

  Using the written word is more important now than ever; the intimate and personal conversations we’re so used to having face-to-face have been replaced by emails, texts, and instant messaging. Being able to articulate what you mean through a social media post is key to your brand’s success. Using a professional social media agency or in house marketing efforts is the best way to do this. If you’re looking to learn more our team also offers social media services to clients and would love to share more with you if you’re interested.

• Being social media savvy is key

  It is essential to have someone on your team (internal or an external consultant) who knows their way around the various social media sites that are popular today. Used correctly, apps like Instagram, Pinterest, YouTube and Facebook have the ability to reach thousands of people with the push of a button. After all, we’re all stuck in the house with our laptops and phones open for hours every day and that is the new reality of where people are spending their time.

• Competition is fierce online

  Because of the influx of companies moving to online platforms, it can be difficult to make a name for your business. In order to stand out from the crowd, you need to constantly be churning out creative and eye-catching content. While easier said than done, thinking outside the box is a necessity. Try brainstorming ways to both entertain and inform your audience about whatever it is you’re marketing. Also be sure your website has strong SEO to help people find you.

• Working with media and influencers can get you ahead of the game

  Working out sponsorships or brand deals with social media influencers can also bring your company a lot of attention. Practically everyone’s on their phone for hours on end, checking for the newest Instagram or Facebook ad from their favorite actor/actress. Partner with the right media and you might just strike gold. Did you that Emily Martin Events also works with influencers partnering with brands on virtual influenced events such as Zoom Wine Tastings and/or in person events. See more of our bloggers event here.

• Working with media and influencers can get you ahead of the game

  Working out sponsorships or brand deals with social media influencers can also bring your company a lot of attention. Practically everyone’s on their phone for hours on end, checking for the newest Instagram or Facebook ad from their favorite actor/actress. Partner with the right media and you might just strike gold. Did you that Emily Martin Events also works with influencers partnering with brands on virtual influenced events such as Zoom Wine Tastings and/or in person events. See more of our bloggers event here.

Key takeaway? Managing your social media marketing campaign during quarantine is no simple task. To be successful online, you’ll need to be proactive, creative, and dedicated to improving your social media presence each and every day. A good online marketing campaign proves that your company is well-rounded and serious about doing business. If you’re looking for help, reach out to Emily Martin Communications and Events. We’ve been helping brands rock the online game for years.