Buying Followers on Social Media
In today’s climate, social media is one of the most important elements a brand can do for their marketing efforts. As a result, some agencies cheat and will buy followers on platforms such as Instagram & Twitter in order to make it look like they have increased a brand’s followers (organically) and helped enhance the brand’s exposure and reach.
How this negatively impacts your brand:
Buying followers is NOT advisable since they are not TRUE followers, interested in your brand, liking your content or engaging. Although this may be a quick solution to grow your Instagram or Twitter accounts (if you’re a new brand) or just want to quickly grow your numbers this will not help you long term and really come back to “bite you” when you have 10K followers and are only getting 50-75 likes an Instagram post and a few comments (or engagements).